Thinking back on a question is a game of forgetting the answer and returning to observing. The tool of doubt is presented here in its twofold methodological meaning. In the first instance, questioning is an instrument of questioning a system, a technique of deconstructing the object more or less directly called into question. Second, questioning is the basis of the maieutic method of searching, participatory as it is dialogic, for a new intellectual position.
To ask a question about the function of an a-functional activity, implies the recognition of the absurdity of the question posed in terms of utility and the parallel affirmation of the validity of another yardstick, capable by itself of affirming, in a broader sense, the validity of an entire, alternative, value system.

I decided to convey this question with a medium that has in itself a precise political and economic reference: a large red billboard with only the presence of the text. The work began as in site-specific installation that was affixed to the facade of the Fondazione Fotografia's school of higher education in Modena, replacing its sign. It later takes a performative form in which a fictitious and repeated transportation of the billboard through the streets of the city takes place.